OMGene

Designed as an internal mobile application for employees of Omnicom Media Group UAE, OMGene caters to its employees by modernizing the ways they interact.

ABOUT THE APP

OMGene is the workplace portal for employees of Omnicom Media Group MENA, the media services division of a leading global advertising and marketing communications company.

The app offers employees a place to engage, have conversations, catch up on training, offer feedback and suggestions, and just hang out.

OMGene is integral to our organisation and is part of my legacy at Omnicom Media Group UAE.
Elie Khouri
Elie Khouri
CEO, Omnicom Media Group, Middle East and North Africa

OUR PROCESS

Building such a versatile app requires significant planning, beginning at the prototyping stage. In order to deliver the best experience while maintaining speed and scalability, we used Ruby on Rails and other frameworks.

PROTOTYPE

DESIGN

DEVELOPMENT

FEATURES

The OMGene app gamifies the company’s procedures and inspires its employees to get better ratings from their peers and consume more academy content. They receive badges for engaging with the app, which translate easily into monetary rewards.

Live noticeboard and announcements

Realtime notifications to make sure nothing is missed and forgotten.

Feedback and suggestions

Employees can give anonymous feedback on the company matters directly to the HR and the CEO at any time.

Convenient CSR

The app links employee salaries with supported charities, so that users can donate directly from their paychecks.

OMG Academy Courses

The app empowers employees to pursue training and continuing education at their convenience, so they can refine and expand their skillsets and stay up-to-date in their various fields.

Interactive calendar of activities

All company activities are listed on the app to make it easy for users to RSVP and sync events to calendars on their devices.

Peer Review

The app offers employees the opportunity to rate their peers on an ongoing basis, providing real-time data to assist HR managers in engaging with teams in a fair and efficient way.

MORE THAN JUST A CORPORATE APP

OMGene integrates with HR and administration functions to streamline interactions between employees and create a new communication channel of communication for the company.

Through its many interactive features, OMGene helps to create more effective and rewarding work experience.

IMPROVING WORKPLACE BENEFITS

OMG has been consistently recognized as one of UAE’s best employers by the Great Place to Work Institute. The OMGene app builds on this reputation by giving employees the tools to get the most out of their workplace.

ICON SET

Zeeshan Merchant

Zeeshan Merchant

HR Business Partner, OMD UAE

Diligent and responsive, Shakuro did a great job building the app to specifications. Their ability to take on challenges was impressive. If you wanted to have more information from an analytic standpoint, they would more often than not find a way of bringing it to life. Their team had a can-do attitude and always tried to find solutions to any problems.

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